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Brand Management Services

Prosecution

Due to our holistic approach we are skilled in devising filing strategies for existing trade mark portfolios and the application for new registrations anywhere in the world. We maintain a state-of-the-art software system, a single platform that provides a seamless interaction between all of our 26 offices and external trade mark practitioners, as well as access for the client who can view the global portfolio in real time at any point.

 

Clearance

We have considerable expertise in advising clients on trade mark portfolio strategies and on the risks associated with adopting trademarks. We conduct thorough searches to ascertain the worldwide availability of a proposed trade mark and provide professional expertise in the different ways available to clear the road to a new brand and make the project happen.

 

Exploitation

We ensure our clients brand is structured in a way that will always enhance their financial position; working with them to determine the most effective expansion strategies. This could be in the form of advising on sponsorship, advertising, franchising, licensing, multi-channel strategies, and sale of brands, reputation management, tax strategies and corporate structuring.

 

Enforcement

When brands fall under constant threat of infringement, we provide a team who has a unique competence in litigating and enforcing brands. It’s this strength that sets us apart. We devise practical enforcement strategies; from providing advice on worldwide anti-counterfeiting campaigns, to cross-border litigation and arbitration.

About Brand Management

Brand Marketing is a consultancy that specializes in the creation, building and management of brands. We are experienced in everything from brand positioning, brand strategy, and customer journey mapping to naming, brand architecture and internal learning and development.