Brand Building

Building a brand is an exercise in self-definition that is an invaluable experience for everybody involved. The process demands unambiguous answers to the questions below. Unless you have compelling answers, you haven’t got a brand.

  • What is your unique space in the marketplace?
  • What is the organization’s essential truth – it’s Guiding Principle?
  • What do you do?
  • What is the brands ambition for the future?
  • What does the brand stand for?
  • What is the brand’s character?
  • What do you promise?
  • What is your tone of voice?
  • How does your brand speak to your various audiences?
  • Are your people trained to deliver the brand?
  • To what degree are the interactions with your clients or customers guided by the brand?
  • Is the brand incorporated in organizational decision-making?
  • Why does your brand matter?

About Brand Management

Brand Marketing is a consultancy that specializes in the creation, building and management of brands. We are experienced in everything from brand positioning, brand strategy, and customer journey mapping to naming, brand architecture and internal learning and development.